Case study - Website refresh.
The company had an old website that no longer met modern design and functionality standards. The site was slow, hard to navigate, and not optimized for mobile devices. With a large product catalog, the business was hard for customers to actually use, due to broken functionality and an awkward site structure.
- Client
- Mano tvora
- Service
- Website development, SEO
The solution:
User experience (UX) improvements:
- We ran a thorough UX analysis, identifying the core problems.
- We built a new site architecture for more intuitive, comfortable navigation.
Website design refresh:
- We built a modern, professional design matching the agency's brand identity.
- We used high-quality visuals and graphic elements to make the site more appealing and visually interesting.
Technology upgrade:
- We optimized site speed and performance for fast load times.
Mobile optimization strategy:
- We built a responsive site that works great on every device, from desktops to smartphones.
Analytics and tracking tools:
- We implemented Google Analytics and other tracking tools to analyze site performance and user behavior.
Results
- Traffic to the new site grew 50% in the first three months after the refresh.
- Page load time dropped 60%, improving the user experience.
- Conversion rate grew 25%, as the new design and content strategy engaged visitors more.
- Mobile traffic grew 70%, and the bounce rate dropped 20%.
Work done
- Frontend
- UX/UI design
- Branding design
- Infrastructure
- Conversion rate grew
- 25%
- Traffic grew
- 50%
- Load time dropped
- 60%