Case study - Website refresh and sales growth

The solution:

• Website refresh: we rebuilt the client's website to the latest technical standards, applying a new, more engaging design that boosts engagement and brand awareness.
• SEO and content strategy: we optimized the client's site using the latest SEO methods and built a content plan focused on long-term keywords.
• Paid ad campaigns: we launched targeted Google Ads and Facebook Ads campaigns aimed at potential customers searching for clothing and accessories.

Results

Thanks to the paid ad campaign, the client's organic traffic numbers climbed within the first few weeks. As traffic to the client's site grew, metrics kept improving through SEO optimization too, since the page became visible to organic traffic as well. The site's design and functional layout helped cut the client's bounce rate in half. Meanwhile, the conversion rate rose 25%, and sales grew 35% over the year.

Work done