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Case study - Website modernization and specialized tool integration.

The company had a technically outdated website that no longer matched its image as a high-tech market leader. Their core work tool — a vehicle modification database — was external and awkward to use, and product visuals on international marketplaces were unappealing and limiting sales potential.

Client
1nsane Chip Tuning
Service
Complex web solutions and tool integration
1nsane Chip Tuning website modernization case study

The solution:

Strategy and UX/UI design:

  • We ran a competitor analysis and built a new, modern visual identity that reflects the company's technological edge.

  • We redesigned the site's architecture, focusing on intuitive navigation and fast access to the database.

Specialized tool (database) integration:

  • We built and integrated a custom chip-tuning database tool into the site, letting staff quickly and easily access and filter the information they need.

  • We ensured fast tool performance and synchronization with internal systems.

Interactive product visuals:

  • We built dynamic, interactive product visuals tailored for international marketplaces (Amazon, eBay).

  • We prepared marketing materials highlighting the product's strengths and uniqueness.

Technical optimization:

  • We optimized the site's code structure and server response for maximum performance.

  • We ensured flawless site performance across every device, including phones and tablets.

Results

Work efficiency gains:

  • After integrating the database into the site, time spent searching for and managing data dropped 30%.

  • International sales growth:

  • After refreshing product visuals on Amazon and eBay, sales grew 40% in the first 6 months.

  • User engagement:

  • On the new site, average session time grew 50%, and the bounce rate dropped 20%.

Work done

  • Frontend
  • Backend
  • UX/UI design
  • Tool integration
  • Interactive design
Sales growth
+40%
Search time
-30%
Longer session time
+50%

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