Tools - Ad Budget Optimizer
Find out how to better split your ad budget between Google, Meta, and LinkedIn based on your industry and goals.
Your inputs
€100€10,000
1x10x
ROAS = Revenue / Ad spend
Ad optimization tips
Test
A/B test different ads, audiences, and budget splits. Data is truth.
Targeting
A narrower audience = higher CPC, but better conversion rate. Find the balance.
ROAS target
A good ROAS: 4x+. Below 2x, the campaign or landing page needs optimization.
⏰ Time window
Give a campaign 2-4 weeks to "learn." Stopping too soon loses your data.
Landing pages
The best ads mean nothing with a bad landing page. Optimize both.
Retargeting
Set aside 10-15% of budget for retargeting. ROI is typically 3-5x better than cold traffic.
* Results are indicative and based on industry averages. Actual results depend on many factors.
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