LTV Calculator - How much is a customer worth to you?
Find out a customer’s true value over their entire lifecycle. Understand how much you can afford to invest in acquiring and retaining customers, while staying profitable.
Enter your numbers
Tip: Don’t know the exact numbers? Use averages. A rough estimate beats no estimate. You can refine it later with real analytics.
Your customer’s value
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How to increase LTV
1. Increase average order value
Upselling, cross-selling, bundles. Even a 10% increase in order value dramatically raises LTV without any extra acquisition spend.
2. Increase purchase frequency
Email campaigns, loyalty programs, subscriptions. The goal is to remind customers to come back sooner and more often.
3. Retain customers longer
Great customer service, ongoing improvements, personalization. Retaining a customer is 2x cheaper than acquiring a new one.
4. Lower your churn rate
Analyze why customers leave. Exit surveys, feedback loops, retention offers. Every customer you keep = an increase in LTV.
Reading the LTV:CAC ratio
LTV:CAC < 1:1
Critical. Acquiring customers costs more than they bring in. The business is losing money.
LTV:CAC 1:1 - 3:1
Weak ratio. Profit margin too thin. You need to optimize CAC or increase LTV.
LTV:CAC > 3:1
Healthy business. Ideal ratio is 3:1 or higher. You can confidently invest in growth.
Tell us about your project.
Let's talk
- Email:
info@monodrama.lt
av@monodrama.lt - Phone:
+370 628 66 448